Although you’ll always find wish list–worthy baubles at high-end jewelers, the best emerging jewelry brands specialize in unique pieces perfect for your jewelry collection—or a loved one’s Valentine’s Day present. (Sorry, Cartier and Tiffany.)
Social media can be a great place to discover emerging labels with unique points of view, but our editors already did the research so you don’t have to spend hours scrolling. Below, we’ve curated our favorite high-quality designers, from affordable brands to trendsetting jewelers. Each one offers distinctly contemporary designs and fresh visions, whether that be wearable classics or statement pieces. These are our 12 most-loved emerging jewelry brands for every occasion.
Featured in this article
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Roxanne Assoulin
Behind the brand: New York-based tastemaker Roxanne Assouline founded her eponymous jewelry line in 2016, after years of designing for brands such as Marc Jacobs and Oscar de la Renta. Her colorful creations are meant to bring whimsy and optimism to your everyday jewelry collection.
Why we love it: Colorful, beaded friendship-style bracelets have been a brand signature since the start. However, the range has expanded over the years to incorporate mixed-metal designs, such as yellow gold chain necklaces with resin charms and minimalist statement earrings made from silver or gold-plated brass. Everything is bold yet right for everyday wear.
Price range: $85–$500
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Lié Studio
Behind the brand: Lié Studio was founded by twin sisters Amalie and Cecilie Moosgaard in Copenhagen in 2021. Their stylish Scandi sensibility inspires the brand’s minimalist-forward designs meant to be worn every day.
Why we love it: If you love simple yet impactful designs, Lié Studio has you covered with its range of earrings, rings, necklaces, and other baubles cast in durable metals, such as gold vermeil and sterling silver. A few of our favorite pieces include stunning drop earrings, modernist rings, and sleek cuff bracelets, all of which belong in a jewelry capsule wardrobe.
Price range: $100–$500
Éliou
Behind the brand: Miami-based founders Cristina Mantilla and Duda Teixeira started Éliou as an ode to their shared love for all things sand, sea, and travel. Each piece is handcrafted for a unique feel, ensuring no two are exactly the same.
Why we love it: You’ll find a little bit of everything in the mix, from shells and ceramic beads to polished metals, freshwater pearls, and leather cords, all with a bespoke feel. Whether Y2K-era wrap necklaces are calling your name or you’re in the mood for playful beaded bracelets that are right on trend for 2026, it all evokes a beachy, bohemian lifestyle.
Price range: $140–$400
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Heaven Mayhem
Behind the brand: Founded in 2022 by Pia Mance, Los Angeles-based label Heaven Mayhem has a cool-girl celebrity following, including Jennifer Lawrence.
Why we love it: Cord pendant necklaces are a staple (you’ve probably spotted one while scrolling); however, the brand also excels in mixed metals, gold-plated earrings and necklaces, and even watches, all of which subtly nod to vintage designs with a classic approach. And did we mention it’s also quite reasonable? Most pieces go for around $100.
Price range: $65–$550
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Chan Luu
Behind the brand: Founded in 1996 by Vietnamese-born designer Chan Luu, this label places craft and quality at its center. Luu’s niece, Tessa Tran, now serves as CEO and creative director, injecting the core principles of artisanal handiwork and fair labor practices with her own contemporary spin.
Why we love it: The editor-loved brand specializes in a medley of materials, including colorful beading, shells, and pearls, giving the entire range a one-of-a-kind feel. You’ll find delicate pearl necklaces, bold statement earrings, and trendy brooches—plus, its signature charm bracelets remain a beloved highlight.
Price range: $55–$600
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Agmes
Behind the brand: New York City–based fine jewelry brand Agmes was founded in 2016 by Morgan Lang, and it’s notable for its use of recycled precious metals. Each collection focuses on sculptural forms with near-universal appeal.
Why we love it: Signature hoop earrings and chain necklaces made from polished sterling silver have become mainstays within the house’s offerings. For something more distinct, trend-forward designs, mixing polished metals with black onyx, have captured our editors’ eyes.
Price range: $150–$1,500
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Julietta
Behind the brand: Launched in 2021, Julietta is a Brooklyn-based brand with statement pieces for the modern collector. The brand has received high acclaim from both fashion editors and celebrities for its eye-catching designs.
Why we love it: You might recognize the iconic oversized shell jewelry the brand launched with, but the collection has grown to include everything from mixed-media necklaces to oversized high-gloss bangles. These are the pieces that make accessorizing fun, whether for travel, a night out, or everyday embellishment.
Price range: $175–$325
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Jenny Bird
Behind the brand: Canadian Jenny Bird first focused her line on handbags, then pivoted to jewelry design in 2010, to acclaimed results. The chunky, surprisingly lightweight designs have become go-tos for celebrities such as Dua Lipa, Sabrina Carpenter, and Dakota Johnson.
Why we love it: Jenny Bird’s design aesthetic embodies refined minimalist sensibilities with an in-your-face touch. From Brutalist bracelets to classic gold hoop earrings you’ll live in (a favorite of Glamour contributor Kristina Rutkowski), these pieces will add that extra stylish oomph to any outfit.
Price range: $80–$600
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Jia Jia
Behind the brand: A former buyer for luxury department stores like Bergdorf Goodman and Saks Fifth Avenue, Jia-Jia Zhu started her eponymous jewelry line after pausing her fashion career to study yoga and meditation in Bali. The brand specializes in crystal stones with spiritual meanings, and it’s all handmade in New York City.
Why we love it: Colorful crystals and precious gemstones make up the Jia Jia universe. Although each piece maintains a certain air of simplicity, nothing feels too serious. These bright beaded necklaces and bracelets can be layered among your everyday chains for a colorful pop.
Price range: $250–$3,000
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Le Sundial
Behind the brand: Milan-based brand Le Sundial was founded by Silvia Dusci, who draws inspiration from family heirlooms, art, architecture, and artisanal craft. What started as a simple passion project primarily sold on Instagram now offers jewelry and handbags with a cult fashion following.
Why we love it: From tasseled earrings inspired by the Venetian opera to cord pendant necklaces with elevated flair, each bauble feels like something you might discover in an antiques store—truly special and ready to be passed down for generations. We love that each piece is made by artisans in Italy who’ve been honing their craft for centuries. It makes the slightly higher price point well worth it.
Price range: $300–$900
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Annika Inez
Behind the brand: Based between New York City and Sweden, designer Annika Inez creates accessories for the modern minimalist. Conscious production is a primary pillar of the brand, and pieces are made in New York City and Jaipur, India.
Why we love it: Simple designs that make everyday dressing all the easier are at the brand’s core—essentially, the pieces that form the perfect daily stack. From chunky hoop earrings to sculptural pendant necklaces, you’ll reach for these classic pieces on the daily.
Price range: $145–$850
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