Makeup

‘Berry-Girl Makeup’ Is This Spring-Summer’s Headlining Fruity Beauty Trend

First came strawberry girl, then came peach, but 2025 is all about berry 🍇🍓

April 24, 2025

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For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup.

It follows 2023’s strawberry-girl summer, which saw soft and flushed pinks applied over lips and cheeks alongside dinky strawberry details sketched across nails. Then, last year, peach-girl makeup came to claim its place. It warmed the dial up with bronzier pinks, apricots, and corals to give a tanned, summer-ready take on tonal beauty.

But things have moved in a slightly different direction for 2025. Perhaps it’s the influence that the cherry trend has been having on makeup (which in itself is a major aesthetic this year), but juicy berry tones have carried over from autumn-winter to give us a slightly deeper, sexy approach to fruity beauty this summer.

What is berry-girl makeup?

Like the name suggests, berry-girl makeup centers around berry tones being applied over lips, cheeks, and nails. It leans in a purply direction with jammy plum, blackberry, and raspberry tones all headlining.

Unsurprisingly, Hailey Bieber is early to the trend, having spearheaded the previous strawberry and peach movements. The beauty mogul recently dropped two new Pocket Blush shades in Date Cake (a warm red berry) and Plum (a cool purple berry), alongside a new Peptide Lip Tint in PBJ (a warm berry brown). Likewise, French It girl Violette introduced a new berry shade, Maryam, to her cult Bisou Blush lineup.

It’s interesting timing, since berry has always been so associated with the cooler months, but with new formulas offering up the shade in sheer, glossy, and juicy textures (like Milk Makeup’s Cooling Water Jelly Tint Stick in Splash), it’s been reinvented as a delicious way to glaze lips and cheeks for spring-summer.